OK, so this post is not about frame rates in video (which does relate to persistence of vision and is really quite fascinating)
This post is however very much about how the eye and mind works:
When I started out designing many moons ago, the thing that caught me was that the largest brands on the planet had relatively simple logo’s, the reason behind such a simplified approach became clear later when I realised that a confusing message had negative connotations on how a communication actually gets across to people on mass.
If you take some of the largest organisations in the world currently, BBC, CNN….Viacom, WalMart, obviously I could go on, but looking at these logo and trademark signatures, it is apparent that simplicity has a lot to offer.
Now I hear the lovely designers of the world going, ochhhh, but these people are ugly monopolistic crushers of individuality and all that!
Well you may have a point, but in terms of design, it is hard to deny that their choices in typography and colours has had significant benefits in keeping their brand in peoples minds.
I suppose my point here is that we have been conditioned to accept Helvetica as the defacto font type for all things corporate.
So you may ask why did I not heed that advice and choose such a fancy font like American Typewriter!
Well sod off I have no answer other than it looks good and this article is about
them
not me…: